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ELK Journal of Marketing and Retail Management is a scholarly and peer-reviewed quarterly journal with the objective to disseminate knowledge which ensures good practice of professional marketing. The Advisory and Editorial Board comprises of leading academicians with thorough experience in related fields. By encouraging research and thinking, it attempts to contribute to a better perception of marketing theories, its framework, resources, structures, systems, processes and performance of organizations. Its focal point is on research and reflections relevant to academicians and practicing managers. It follows the Double Blind Refereeing Process for reviewing the research papers. Its aim is to act as a continuous medium of marketing education. The journal encourages both theoretical and empirical research useful to academicians, practitioners, policy makers and management students.
Features / Coverage of the Journal: ·
- Research Papers
- Doctoral Dissertation Abstracts
- Case Studies and industry reports
- Book Reviews
Key journal audiences:
- Consultants
- Libraries supplying practicing managers and researchers
- Retail strategists, researchers and students
- Retail managers
- Suppliers and contractors to the retail industry
Editorial Cum Advisory Board:
* Manesh L. Shrikant, Honorary Dean, SP Jain Institute of Management & Research, Mumbai
* Pingali Venugopal, Dean XLRI, Jamshedpur
* Arvindbhai Brahmbatt, Professor & Chairman, DPM, Institute of Management, Nirma University, Gujarat
* Vimi Jhamb, Associate Professor-Marketing, IMT Ghaziabad
* D Israel, Professor, Marketing, XLRI, Jamshedpur
Director:
Mr. Puneet Chadha Email: journals@elkindia.com
Editor:
Mrs. Preety Wadhwa
Email: jom.preety@elkindia.com , Contact Number: +91-986-855-0447
Subscription Manager:
Mr. Anuj Arora
Email: anuj.arora@elkindia.com , Contact Number: T +91-120-410-6545, M +91-987-100-2188
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