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USE OF INTERNET FOR ELECTRONIC GADGETS PURCHASING – IMPACT OF CIRCUMSTANTIAL ELEMENTS

Added On : 16/06/2011

Author: Ms. Asmatara Khan & Dr. M. Z. Shaikh, Volume 2, April 2011 Issue, ELK Journal of Marketing & Retail Management

Comment : 1

SERVICE QUALITY AND RELATIONSHIP QUALITY RESEARCH: A NEW APPORACH TO CUSTOMER SATISFACTION

Added On : 16/06/2011

Author: Satendra Thakur & Dr. A. P. Singh, Volume 2, April 2011 Issue, ELK Journal of Marketing & Retail Management

Comment : 0

ONLINE BANKING AND E-CRM INITIATIVES: A CASE STUDY OF ICICI BANK

Added On : 16/06/2011

Author: Dr. N. M. Makandar & Dr. Palanivelu & Mr. Maksud Madraswale, Volume 2, April 2011 Issue, ELK Journal of Marketing & Retail Management

Comment : 0

STUDY OF MOTIVES AND ISSUES FOR CARRYING PRIVATE LABELS BY RETAILERS IN INDIA

Added On : 16/06/2011

Author: Sonal Gupta & Dr. Rajendra Jain, Volume 2, April 2011 Issue, ELK Journal of Marketing & Retail Management

Comment : 0

A SUBJECTIVE STUDY OF THE ROLES & RESPONSIBILITIES OF RELATIONSHIP MANAGER IN PRODUCT AND SERVICE INDUSTRY

Added On : 16/06/2011

Author: Supriya Biswas, Volume 2, April 2011 Issue, ELK Journal of Marketing & Retail Management

Comment : 0

STUDY OF NEW APPROACHES TO WORD OF MOUTH CUSTOMER ADVOCACY

Added On : 16/06/2011

Author: Dr.Rajeev Choubey & Shruti Asthana & Vijay Asthana, Volume 2, April 2011 Issue, ELK Journal of Marketing & Retail Management

Comment : 0

SLOGANS USED BY INDIAN BRANDS: A BRIEF ANALYTICAL STUDY ON THEIR ROLE IN ADVERTISING EFFECTIVENESS

Added On : 16/06/2011

Author: Dr. Tapal Dulababu, Volume 2, April 2011 Issue, ELK Journal of Marketing & Retail Management

Comment : 2

STRATEGIC STUDY ON SUSCEPTIBILITY TO REFERENCE GROUP INFLUENCE AMONG RURAL CONSUMERS - A study with reference to Kerala

Added On : 16/06/2011

Author: Prof. Hari Sundar. G. Ram & Prof. Dr. M. H. Salim, Volume 2, April 2011 Issue, ELK Journal of Marketing & Retail Management

Comment : 0

ENVIRONMENT CONSCIOUS CONSUMER BEHAVIOUR IN AN EMERGING ECONOMY

Added On : 16/06/2011

Author: Devinder Pal Singh, Volume 2, April 2011 Issue, ELK Journal of Marketing & Retail Management

Comment : 0

WATERSTONE’S AND THE CHANGING BOOKSELLING ENVIRONMENT IN THE UK: THE JOURNEY SO FAR AND PROSPECTS

Added On : 16/06/2011

Author: Uzoechi Nwgbara, Volume 2, April 2011 Issue, ELK Journal of Marketing & Retail Management

Comment : 1

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